Pipeline

Point of Sale Materials (PoSM) procurement enables businesses to engage with the customers collectively and personally. The global market size was valued at USD 38.8 billion in 2023. Retailers and brands are procuring PoSM as an effective tool to make the most of customers' in-store experiences. They draw customers’ attention, offer product information, and influence impulsive purchases. Also, PoSM supports the businesses by offering a competitive edge by highlighting new arrivals, special deals, and product’s unique selling propositions (USPs) in light of the fierce rivalry in retail environments. In addition, the market is witnessing rising inclinaton towards interactive and customized display solutions. Furthermore, brands (business enterprises / retailers) are demonstrating a clear inclination towards environment-friendly solutions, which are in line with their sustainability objectives and are changing the demand for PoS materials. Besides interactive kiosks and digital signa...