Pipeline

The electric vehicles (EVs) market is anticipated to witness growth at a CAGR of 14.5% from 2023 to 2030. In 2022, Asia Pacific accounted for 51% of the market share followed by North America and Europe. Asia Pacific is the most lucrative region in terms of revenue as there’s an upsurge in the adoption of EVs particularly in China, India, and Japan. In addition, due to the easier availability of battery raw materials and lower production costs, several key players are eyeing China to set up their manufacturing facilities. Leading markets such as China, the US, and Germany are spending heavily on EVs, charging infrastructure, and research & development for effective charging technologies, longer-range EVs, and more affordable batteries. In addition, stricter government rules across the globe are one of the key factors driving up demand for EVs. For instance, the European Union has set a goal of achieving net-zero emissions by 2050. The electric vehicles category is witnessing incre

The wastewater treatment category is anticipated to grow at a CAGR of 6.5% from 2023 to 2030. Wastewater primarily can be divided into industrial, domestic, and stormwater run-off, which can be further segregated into blackwater and greywater. Similarly, its treatment can be classified into four stages - preliminary or pretreatment, primary, secondary, and tertiary treatments. Among these, the tertiary segment accounted for 44% of the total share in 2022. According to the UN estimates, more than 55% of the population lives in urban areas and it is anticipated to increase to 68% by 2050. As communities grow, it becomes increasingly challenging to provide essential services such as wastewater treatment and amenity spaces. This is due to limited land availability and, the high costs of acquiring land and building infrastructure to meet the increased demand for these services. Therefore, the growth of the category is mainly attributable to increasing urbanization and a high requirement fo

The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of this category. For instance, in 2022, there were 244.4 million digital video viewers in the U.S. alone. According to Business Insider, more than 97% of U.S. users aged between 12 and 44 years consume a high amount of digital video content. In a 2023 survey, it was found that more than 91% of consumers want more digital content from brands which in turn is driving the demand for video advertising. More and more companies/brands are including video content as a part of their digital marketing strategy to capture the audience’s attention. The return on investment is high for video marketers as they get 66% more leads per annum and can achieve a 54% i

The shipping containers category is anticipated to grow at a CAGR of 7.1% from 2023 to 2030. The expansion can be attributed to the rise in international trade, facilitated by the digitization of the shipping sector and the rising utilization of specialized containers. Additionally, the container industry has experienced further growth in response to increasing consumer demand. The shipping industry contributes to around 90% of the goods transported. According to the International Chamber of Shipping 2022 report, around 11 billion tons of goods are transported through shipping containers every year. Apart from transportation, shipping containers have also been gaining momentum in the construction industry, from building homes to creating pop-up stores. Shipping containers are used for modular construction as they reduce costs and construction time and are efficient and easy to construct. They are used in the construction of homes, schools, hotels, and emergency shelters. For instance,

The business intelligence category is expected to grow at a CAGR of 9.1% from 2023 to 2030. Statistics show that the United States and Canada are the largest users of the software in North America. The growth is fueled by the rising need for digital business processes and obtaining the ideal strategy for effective outcomes. Businesses are concentrating on adopting the technology for efficient functioning, simple data processing, forecasting, transparency, and many other reasons. For instance, the statistical analysis model ARIMA (Autoregressive integrated moving average) analyzes time series data to either better comprehend the data set or forecast future trends. Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Analytics-as-a-Service (AaaS), data security, and data quality management are several sectors that are growing in importance inside firms and pushing them toward the implementation of business intelligence. Companies are constantly concen

The  order fulfillment  category is anticipated to grow at a CAGR of 10% from 2023 to 2030. The rising online retail sales each year have resulted in rapid growth in the e-commerce industry and an increasing number of businesses preferring to sell their products digitally. This, in turn, has influenced the logistics landscape globally, along with fulfillment providers focusing on providing the best services throughout the process right from picking an order to delivering it to the end consumer. Trends such as fulfillment center automation, personalization, sustainability, and Omni channel fulfillment are driving the growth of the category. Automation in fulfillment centers and implementing robotics can increase accuracy and processing speed. These systems can take over repetitive tasks and reduce the likelihood of human error. Automation in processes such as picking, shipping, labelling, inventory management, back-office operations, and others can transform the entire fulfillment proce