Pipeline

The patient engagement solutions procurement has gained traction on the back of technological advancements and demand for cost-cutting approach. The global market size stood at USD 22.7 billion in 2023. In 2022, North America held a substantial share in the global landscape, followed by Europe and Asia Pacific. North America’s dominance is mainly due to the increased incidences of chronic diseases, the need to reduce healthcare costs, and favorable government efforts and regulations. The region is led by the U.S. which has a complicated healthcare system with a ton of paperwork and a set of procedures for the commercialization of medical devices and treatments.  Europe holds the second-largest share due to publicly supported programs like the National Health Service (NHS) in the United Kingdom. The Asia Pacific region is anticipated to witness a decent growth rate with the presence of profitable growth prospects for the healthcare sector, such as improved care quality and healthca...